EKETA: The Meaning Behind The Third

Three years. One rising legacy. A name that says it all.

In Yoruba, EKETA means “The Third.” It is more than a number. It is a marker of endurance, a testimony that what began as a dream has become a movement. On Saturday, October 17, 2026, the Savvy Initiative Recognition Awards return for their third edition at The Luxtrium Immersive Space in Houston, Texas, from 6:00 PM to midnight. This is SIRA 2026. This is EKETA. And this is the room where African excellence is seen, named, and celebrated.

Celebrating Impact. Elevating Legacy.

Why The Third Matters

From Las Vegas in 2024 to Chicago in 2025, and now Houston in 2026, SIRA has grown into a global stage for the African diaspora. Every edition has widened the circle. Every honoree has raised the bar. EKETA is our tribute to the builders, dreamers, givers, and change-makers whose brilliance so often goes unrecognized. The Third is where we plant the flag and say: we are just getting started.

▶️ Relive The Journey

Relive SIRA 2024 (Vegas) ▶️
Watch the Vegas recap

Relive SIRA 2025 (Chicago) ▶️
Watch the Chicago recap  |  Watch on YouTube

What Awaits You in Houston

• A black carpet arrival and immersive welcome
• Electrifying live African performances
• Cocktails and high level networking
• A three course meal
• A fireside session with visionary voices
• The SIRA award presentation, the heart of the night

Secure Your Seat at The Third

🎟️ Event Ticket Link: https://www.eventbrite.com/e/sira-2026-tickets-1987675459807

• VIP: $250
• VVIP: $300

See more and book a table: savvyinitiative.com/sira
Tables, sponsorships, and questions: info@savvyinitiative.com

The Third is calling. Answer it in your finest, and stand in a room built for you.

Because at SIRA, we see you.